Two main colors have been chosen by the American Pantone Color Institute for 2021: a cheery yellow (PANTONE 13-0647 Illuminating) and a soothing grey (PANTONE 17-5104 Ultimate Grey). They are meant to convey a message of fortitude and optimism that is both timeless and inspirational.
The Pantone color dubbed Ultimate Grey is reminiscent of beach stones and craggy mountain slopes. Strong, sturdy, and timeless elements that form a solid foundation are represented by this color.
Grey uplifts us by "stimulating feelings of tranquility, stability, and resilience." Illuminating, on the other hand, is described as a bright, cheery yellow that shines with life and is a soothing tone that is bursting with solar energy. When taken as a whole, they are particularly relevant in a society where people are looking for hope, enthusiasm, and self-assurance.
“The combination of two separate colors draws attention to the way that several elements come together to deliver a message of tenacity and hope that is also inspirational, highlighting the significance of the union of colors and the unification of people. Hardy Ultimate Grey and bright Illuminating Yellow together, says Leatrice Eiseman, executive director of the Pantone Color Institute, "convey a sense of optimism supported by spirit strength."
“This color combination is robust and practical while still being pleasant and cheery, which provides us strength and optimism. We need inspiration and drive if the human soul is to survive.”
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